Software & AI Product Development

From half-defined idea to shipped product.

I lead the architecture, the build, and the delivery — hands-on throughout, not just at the edges. New products, or rescuing and accelerating something that's stuck. A CTO leading your build, not a junior PM.

What you get that you won't elsewhere

Senior ownership, start to finish

A CTO leading the build

Not a junior PM with a Gantt chart. I make the architecture decisions, write the hard parts myself, and stay accountable from day one to launch.

AI built in properly

Where AI genuinely makes the product better — adaptive logic, LLM integration, intelligent automation — I'll build it in as core architecture, not a bolt-on. If it doesn't earn its place, I'll tell you.

No disappearing at handover

I've inherited enough abandoned agency projects to know how that ends. I stay involved through launch to make sure what we built works in the real world.

Enterprise rigour, SME pace

The standards I learned building software for E.ON, Experian and the NHS — without the enterprise timelines and overhead.

How a build goes

Scoped properly, shipped in cycles

Discovery

Understand the users, constraints, and what success actually looks like. No code until the architecture is right and we both know what we're building and why.

Scope & fixed price

A clear proposal — what, how, when, and how much. Fixed price, no hourly billing, no scope surprises.

Build & ship

Short delivery cycles so you see progress early and can course-correct before it's expensive. A direct line to me, not a ticket queue.

The price

Fixed-price projects from £10,000

Most projects fall between £10k and £50k depending on complexity and AI requirements. You get a clear fixed-price proposal after your initial message — no hourly billing, no scope creep.

Got something to build — or rescue?

Tell me what you're making and what's stuck.

Send a message